Personal Care for the Years That Actually Matter

We didn't start this in a boardroom. We started it in a bathroom.

Like most parents, Abhishek and Manish Khurana were just trying to do right by their kids — Parv, Aashna, and Amaya. Simple enough, right? Find good products, keep the kids healthy, move on.

Except it wasn't that simple.

Walk into any store — online or offline — and you'll find aisles of baby products. Entire sections dedicated to adult skincare. But for the 13-year-old dealing with an oily scalp after football practice? Or the 11-year-old whose hair has suddenly started behaving differently?

Nothing. Or at least, nothing made for them.

That gap — quiet, ignored, real — is exactly why Teens & Tweens exists.

The Problem Nobody Was Talking About

Here's what actually happens between ages 7 and 18:

Hormones shift. Scalps get oilier. Skin becomes more sensitive. Pollution hits differently. Dandruff shows up uninvited. And suddenly, your child's confidence is tied to how their hair looks before school.

And what were most families doing? Either using leftover baby shampoo (too gentle, doesn't actually work) or borrowing Dad's Head & Shoulders (too harsh, strips everything). Neither was right. Both were compromises.

Growing up isn't a compromise. So why should their personal care be?

What We Did Before We Made a Single Product

This part matters — because anyone can launch a shampoo.

Before Teens & Tweens put out one bottle, the founders spent years actually understanding teenage hair and skin biology. Not marketing jargon. Real research.

They worked with dermatology consultants, cosmetic chemists, and formulation experts to understand one thing deeply: what does a teenager's scalp actually need?

The answer shaped everything.

What's Inside the Bottle

Every Teens & Tweens product is:

✓ Paraben Free
✓ Sulfate Free
✓ Gluten Free
✓ pH Balanced (4.5–5.5) — because teenage scalps are sensitive, not just dirty
✓ Plant-based wherever possible
✓ Safe for frequent use — because teenagers wash their hair more than anyone else

No harsh stripping. No unnecessary chemicals. No adult formulas in teen packaging.

Just thoughtful care, built for this specific phase of life.

For Parents Reading This

You already know. The teen years are sensitive — emotionally, physically, hormonally. The last thing you want is to add a bad product into that mix.

Teens & Tweens was built by parents who had the same exact worry. That’s not a marketing line. It’s literally how this brand started.

When parents choose Teens & Tweens, they’re choosing something designed from scratch for their child’s life stage — not adapted, not adjusted, not recycled from another category.

For the Teens Reading This

Look — we get it. You don’t want to use the same shampoo as your little sibling. You want something that actually works for your hair. Something that handles the post-practice sweat, the pollution from the commute, the oiliness by afternoon.

You want to look good. Feel confident. And not have to think about it too much.

That’s exactly what we’re building.

Where We Started (And Where We’re Going)

Hair care came first — because it’s usually the first visible concern that hits during the teen years. Scalp health, oil control, manageability, nourishment. Clean, effective, purposeful.

But this is just the beginning.

Teens & Tweens is building toward a complete personal care platform for the 7–18 age group:

Hair → Skin → Body Care → Hygiene → Lifestyle

India’s first teen personal care platform. That’s the goal. That’s the category we’re creating.

Why This Matters More Than It Looks

India has over 250 million people in the 7–18 age group.

Every single one of them is navigating the most physically transformative phase of their life.

And until now, not one serious brand was built specifically for them.

That’s not a gap. That’s a responsibility.

From Our Family to Yours

What started as a search for the right product for our own kids has grown into a mission for every family going through the same thing.

If it's good enough for Parv, Aashna, and Amaya —

It's good enough for yours.

Teens & Tweens

Growing Up Deserves Better Care

"We're not building another beauty brand. We're building the brand that should have existed when we were parents searching for the right thing — and finding nothing."
Abhishek Khurana
Delhi, India
We built teens & tweens because we couldn't find products we trusted for our own children. We made it with care, so young ones can have healthy, beautiful hair.
Manish Khurana
Delhi, India
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